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Noboru MAEDA , Ph.DNoboru (Noby) MAEDA , Ph.D

Professor, MBA, International management, Aoyama Gakuin University

@4-4-25, Shibuya, Shibuya-ku, Tokyo 150-8366, Japan


Education:
Ph.D., Kochi University of Technology, Japan
Master of Science, Keio University, Japan
Bachelor of Art, Takasaki City University of Economics, Japan

Employment:
After 10 years Product Planning work in both IBM Japan in Tokyo and IBM USA in NY, joined SONY Corporation as Strategic Planning Manager. After 20 years various work in world wide SONY group such as Sr. General Manager of Corporate Strategic Planning Division, VP Corporate Planning of SONY USA in NY and Director Corporate Strategy of SONY Europe in Koelon, Germany, changed career to a Professor, Kochi University of Technology in 1999, moved to Osaka City University in 2002, moved to Aoyama Gakuin Univ. in 2007
1996 to 2000: Visiting Lecturer, Graduate School of International Politics, Economics & Business, Aoyama Gakuin University, Tokyo. 2001 to 2002: Visiting Lecturer, Nagoya University. 2002 to current: Affiliated Professor, Graduate School, Kochi University of Technology. 2005 to 2007: Visiting Lecturer, Graduate School of Kyoto University. 1998 to 2007: Affiliated Fellow, National Institute of Science and Technology Policy (NISTEP), Ministry of Education, Culture, Sports, Science and Technology. 2002 to 2004: Expert Panel Member of Council for Science and Technology Policy, Cabinet Office of Japan.

Research:
2003(English) gJapanese Innovation System Restructuring with High-tech Start-ups - Creative destruction of Catch-up Model, in micro, macro and regional levelh Stanford Japan Center Discussion Paper
2002(English) gRadical and Strategic Policy Making to Develop High-tech Start-up.-Entrepreneurship and strategy comparison of US, German and Japanese supporting policiesh ITCPI KANSAI 2002, 6th International Conference on Technology Policy and Innovation, Aug13, 2002, Kyoto Japan
2001(English) gMissing Link of National Entrepreneurial Business Model - Issues of High-tech Start-up in Japan, compared to US and German Modelh, PICMET-Portland State University, gTechnology Management In The Knowledge Erah Section-3 Technology-driven Entrepreneurship, p85- p99, Aug.,2001
2000(English) gThe development of Research Related Startup - A France-Japan Comparisonh, NISTEP Discussion paper No.16
2007(Japanese) hService Innovation led by Start-upsh Keio SFC Journal,
2003(Japanese) gTransformation from the successful Catch-up Model, Hitotsubashi Business Review-Autum
2003(Japanese) gFormation of Start-up Oriented Clusters by Strategic Competition Policy in Germany-EXIST and BioRegioh (with Prof. M. Kondo)The Journal of Science Policy and Research Management, Vol.15 No.34
2001(Japanese) gUniversity High-tech Start-up Infrastructure Study in US and Germanyh (with Prof. M. Kondo) Kochi University of Technology
2000(Japanese) gFrom Cooperation to Combination - Non linear relation of Univ. and Industry, learning from Germany Method of Startup Development.h Organizational Science Vol.34 No.1, Japan Academy of Organization
2000(Japanese) gResearch on Supporting System for Startups in Europe - Based on the field study in Germany, where High technology Startups are Emerging recently.h The Japan Industry Research Institute (with Prof. M. Kondo)
1999(Japanese) gTransformation of Japanese Enterprisesf Strength Through New Business Model Creation - A Scenario to realize Science and Technology Based National Building.h NISTEP Policy Study No.16 (English Summary on NISTEP Webb.)


Book:
(English)
2007 eJapan Actually has Start-upsf ,Noboru Maeda, in gThe Rise of Asia in High Techh, Henry Rowen, Marguerite Gong Hancock, William Miller, et al, Stanford University
(Japanese)
2005 g Start-ups and Management of Technologyh Noboru Maeda, Tadahiko Abe, et al., Maruzen
2003 gStrategy for Cluster Initiatives in Japanh Yoko Ishikura, Masahisa Fujita, Noboru Maeda, Kazuyori Kanai, Akira Yamasaki, 2003 Yuuhikaku
2002 gSpin off Revolution -The New Model of Japanese Industry Regenerationh,Toyo Keizai
2002 gInnovation and Start-upsh, Ikujirou Nonaka, Noboru Maeda, et al, Yachiyo-shuppan
1999 gGlobal Strategy with New Combination -How to Capitalize Japanese Strengthh, Doyukan
1990 gBusiness Culture Breakthrough in doing Business with Americansh, PHP


Member of Committee/Workshop:
1999 -
2001 :
Japan-Germany High-tech Start-up Workshop in Berlin and Tokyo
2000 -
2001 :
Kochi Prefecture, Japan, Chairman of gIndustry Development Committeeh
2002 -
2003 :
NISTEP gRegional Innovation Research Committeeh
2002 -
2003 :
Stanford University Kyoto Center gInnovation and New Business Developmenth Joint work with Stanford University SPRIE Project.
2002 : Cabinet Office, Council for Science and Technology Policy, gKyoto Meetingh IT Group
2002 -
2003 :
Cabinet Office, Council for Science and Technology Policy, gR&D Start-up Development Projecth
2002 -
2005 :
KEIDANREN, Japan Business Federation, gStart-up Forumh Steering Committee
2002 -
2003 :
METI,Ministry of Economy, Trade and Industry, gIndustry Cluster Research Committeeh
1999 -
2005 :
JST, Japan Science and Technology Corporation, gPre-Start-ups Grant Selection Committeeh
2002 -
2005 :
MEXT, Ministry of Education,Culture,Sports,Science and Technology, gUniversity Start-ups Grant Selection Committeeh
2002 : METI, Ministry of Economy, Trade and Industry, gSpin-off Start-ups Research Committeeh
2003 : MLIT, Ministry of Land, Infrastructure and Transport of Japan, gAgglomeration Study Committeeh
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